But they did explain that, “as a neighborhood-serving nonprofit organization, we’ve heard consistently from local residents, small businesses, and employees that the East Cut is a terrific place to be, but that it could benefit from a stronger sense of place,” said Andrew Robinson, executive director of East Cut CBD, in a press release on Monday.

Though much to the neighborhoods demise, that particular part of the city clears out after 6 p.m. due to its low residency and higher office population. That is starting to change (apparently). Developers have added about 6,000 apartments and condos in the area over the last decade (including those in the leaning, sinking Millennium Tower), and there are at least 2,000 more in the pipeline, the Chronicle reports.

Well, congrats to the city for adding yet another name to remember and for people to argue. 

// Image screenshot on Google Maps. Photo by Jason Barone.