Strategy Analytics has issued a report analysing consumer reviews of the iPhone X on online retailer sites. The company found that the average rating was 4.64 out of 5 stars, with consumers citing three plus points …

The firm says that Face ID and Animoji were key elements of the appeal of the device.

The OLED display and battery life were also important.

Finally, and unsurprisingly, the ecosystem.

Strategy Analytics said that the high ratings and positive reviews were to be expected.

Most reviews, including those of our own team, have been extremely positive.